Tuesday, 12 November 2013

Magazine Advert Plan 2

 
I have made a second magazine advert plan to aid our group in making our one, this time I have decided to focus less on the artist being the background and focus more on the use of colour. I have done this by taking a picture of Ben that has him holding a bright blue gun and using that colour to help make the title of his name stand out more. I have also used a similar image to the one I used in my Digipak plan to create some continuity. After looking at other magazine adverts for artists and album, I have tried to make this design more professional by adding things like a website and copyright at the bottom.

Magazine Advert Plan 1

This is a design I have created to give me and my group some ideas on what we want our Magazine Advert to look like, I have taken inspiration from other artists I have looked at as many of them have chosen to use bold text and contrasting colours. I have made the whole background of the advert a picture of out artist and then surrounded the picture with information like his name and the name of the album, and also the release date.

Analysis Of Magzaine Advert By Artist In Chosen Genre

Lana Del Rey - Born To Die

 
Font - In this magazine advert, the Fonts which the artist has chosen to use correspond very well with what the words are telling the audience. The larger words are in a much clearer bold font, these words are important things like what the name of the album is, and what the name of the artist is, these are like this as the audience need to be able to see who the artist is and what they are selling before anything else. The other information, like the release date is shown in the script font near the bottom of the page, this information is what people look for after they have found out who the album is buy, that is why it is nearer the bottom in a smaller font.
 
Colour - Overall, the colours used in this advert are very light, this will attract people if for example it is in a magazine like Kerrang! which usually has very dark colour in it. It also helps draw more attention to the picture of the artist as her hair and eyes are much darker than everything else in the picture. The colour of the font works well as it sticks with the theme of light colours in the advert, but the use of white goes well with the sky background, meaning the name of the artist still sticks out. There is also a theme created with the font of blue and white because the artists white shirt is used as a background for the album name.
 
 Images - There is only one image featured in this advert and it is a large one of the artist, this helps draw the audiences attention to the advert, also because Lana Del Rey has a very unique look people will be able to recognise her when looking at this advert. The image takes centre stage in the advert as it is edited to be in front of the title, almost making it seem like she is leaning out of the advert, making the audience feel closer to her and the advert.
 
I like Lana Del Rey's magazine advert as it draws the audience in, while also being very simple, I will definitely consider features she has used when it comes round to making our magazine advert such as, the prominent use of the picture of the artist and the colour themes.

Thursday, 7 November 2013

Digipak Plan 2

 
I have done a second plan for a digipak which will give me and my group ideas when we come to making our actual digipak, I created this one in Photoshop so it looks more professional than the last one I made, I have focused more on the pictures featured on the outside as they now fit with the themes that the album and the song have about the night. I have also thought more about the positioning and how easy it is to read the track names. I have also picked a better font for the artist name and the album title as they are much easier to read than my last design.

Tuesday, 5 November 2013

Digipak Plan 1

 
This is a design I have created to give me and my group some ideas on what we want our Digipak to look like, I have taken inspiration from other artists I have looked at as many of them have chosen to use Black and White or Grayscale colour themes. I have placed a picture of out artist on the front, his name and title of the album and then on the two folding side panels of the pack put the names of the 6 tracks that would be on the album. 

Analysis Of Digipak By Artist In Chosen Genre

The XX - Self Titled

 

Font -  The only font visible on the outside of this Digipak is the one which is used for the 'X' which is seen on two panels on the outside, this is a very plain font and is very effective in drawing attention to the pack. If I saw this Digipak on a self in a shop I would be immediately drawn to it because it is eye catching due to its simplicity, some bands wouldn't make a Digipak this simple, but I personally think it is very effective and enticing, I would considering a simple design for my groups Digipak, similar to this.
 
Colour - This Digipak is completely Black and White, which also adds to the simplicity of the pack, put also aids in catching the eye of the potential audience. The combination of any other two colours wouldn't have been as effective as the use of the two colours shown here and Black and White are complete opposites.
 
Packaging - There are 2 CD holders in this Digipak, both of which are seen to be made of plastic and are the design which is used for most Digipak insides. The 'X's which are seen on the outside of the packing haven't been simply printed on, they are actually created by using two layers of different coloured card, on of which has an 'X' cut out of it, they are then layered over each other to create a much more stylish and crisp Digipak.
 
I would certainly consider some of the featured and themes which have been used in this Digipak created by 'The XX' as they create music similar to Ben, our chosen artist, and because they have managed to create a very simple Digipak, but also make it look very stylish. However when creating out Digipak we are considering featuring more words on the back in the form of a track list and also some pictures of possible the artist on the front panels.