What is a Digipack and Magazine Advertisment?

What is a Digipack?

A Digipack is a style of CD, DVD or Disk packaging, which is usually made up of 6-8 panels that contain pictures and plastic trays, which are able to hold the disks. Digipack packaging tends to be used for special edition CD’s or DVD’s as it is more expensive than using a normal Jewel Case for holding the CD, plus it looks more modern than the Jewel Case, however because there is usually no laminate over the designs on the case, it is less resistant to abrasion, meaning it shows wear and fading more.

An example of a 6 panel Digipack

 Digipack's are also an effective way of the company who are distributing it for the artist making more money. For big fans of an artist, they will want to get their hands on as much merchandise and memorabilia as they can, by making a Digipack as well as a normal type of CD casing, they will make more money by selling the Digipack as a 'special edition'. Doing this will not only help them make more money, but it will also help the chart position of the artist or album as some people will be purchasing two copies of the album in the form of a normal CD and a Digipack.



What is a magazine advertisement?

A magazine advertisement is usually a whole page or a small section on a page that is a trying to attract a certain demographic of people to purchase the product. Usually the type of product that is being advertised is taken into consideration when choosing which magazine it is being placed in as certain types of people buy certain types of magazines, for example an advert for a new children’s film wouldn’t be seen in a men’s magazine, however an advert for a new album would be seen in NME magazine as it would appeal to the type of people buying the magazine.

An example of a Magazine advert in NME magazine.

Both Digipack’s and Magazine advert are important, Digipack’s are important as they give the buyer an idea of what the bands style and design is like, if a band has a badly designed or made Digipack the buyer will think the band are unprofessional and this may make the buyer think less of the band. Also having an eye catching and well-designed magazine advert will attract more potential buyers and fans for the band that will increase the bands album sales and popularity.