Analysis Of Magzaine Advert By Artist In Chosen Genre

Lana Del Rey - Born To Die

 

Font - In this magazine advert, the Fonts which the artist has chosen to use correspond very well with what the words are telling the audience. The larger words are in a much clearer bold font, these words are important things like what the name of the album is, and what the name of the artist is, these are like this as the audience need to be able to see who the artist is and what they are selling before anything else. The other information, like the release date is shown in the script font near the bottom of the page, this information is what people look for after they have found out who the album is buy, that is why it is nearer the bottom in a smaller font.

 

Colour - Overall, the colours used in this advert are very light, this will attract people if for example it is in a magazine like Kerrang! which usually has very dark colour in it. It also helps draw more attention to the picture of the artist as her hair and eyes are much darker than everything else in the picture. The colour of the font works well as it sticks with the theme of light colours in the advert, but the use of white goes well with the sky background, meaning the name of the artist still sticks out. There is also a theme created with the font of blue and white because the artists white shirt is used as a background for the album name.

 

 Images - There is only one image featured in this advert and it is a large one of the artist, this helps draw the audiences attention to the advert, also because Lana Del Rey has a very unique look people will be able to recognise her when looking at this advert. The image takes centre stage in the advert as it is edited to be in front of the title, almost making it seem like she is leaning out of the advert, making the audience feel closer to her and the advert.

 

I like Lana Del Rey's magazine advert as it draws the audience in, while also being very simple, I will definitely consider features she has used when it comes round to making our magazine advert such as, the prominent use of the picture of the artist and the colour themes.

Features Of A Magazine Advert

Digipak Plan 2

 

I have done a second plan for a digipak which will give me and my group ideas when we come to making our actual digipak, I created this one in Photoshop so it looks more professional than the last one I made, I have focused more on the pictures featured on the outside as they now fit with the themes that the album and the song have about the night. I have also thought more about the positioning and how easy it is to read the track names. I have also picked a better font for the artist name and the album title as they are much easier to read than my last design.

Digipak Plan 1

 

This is a design I have created to give me and my group some ideas on what we want our Digipak to look like, I have taken inspiration from other artists I have looked at as many of them have chosen to use Black and White or Grayscale colour themes. I have placed a picture of out artist on the front, his name and title of the album and then on the two folding side panels of the pack put the names of the 6 tracks that would be on the album. 

Analysis Of Digipak By Artist In Chosen Genre

The XX - Self Titled

 

Font -  The only font visible on the outside of this Digipak is the one which is used for the 'X' which is seen on two panels on the outside, this is a very plain font and is very effective in drawing attention to the pack. If I saw this Digipak on a self in a shop I would be immediately drawn to it because it is eye catching due to its simplicity, some bands wouldn't make a Digipak this simple, but I personally think it is very effective and enticing, I would considering a simple design for my groups Digipak, similar to this.

 

Colour - This Digipak is completely Black and White, which also adds to the simplicity of the pack, put also aids in catching the eye of the potential audience. The combination of any other two colours wouldn't have been as effective as the use of the two colours shown here and Black and White are complete opposites.

 

Packaging - There are 2 CD holders in this Digipak, both of which are seen to be made of plastic and are the design which is used for most Digipak insides. The 'X's which are seen on the outside of the packing haven't been simply printed on, they are actually created by using two layers of different coloured card, on of which has an 'X' cut out of it, they are then layered over each other to create a much more stylish and crisp Digipak.

 

I would certainly consider some of the featured and themes which have been used in this Digipak created by 'The XX' as they create music similar to Ben, our chosen artist, and because they have managed to create a very simple Digipak, but also make it look very stylish. However when creating out Digipak we are considering featuring more words on the back in the form of a track list and also some pictures of possible the artist on the front panels.

Pitch Idea Based On Lyrics

Lights - Ben Pavitt

Running fast, fast for a life

Taking our moments and living right

Cos we saw freedom it had no pride

Tonight we’re gonna survive

So turn on the lights yeah we’re ready tonight yeah we’re not scared to fight

Cos we’ve got one life yeah we’re ready to party and we’re feeling alive

Try and stop us make it happen cos we’re running wild

The city is dreaming our body is screaming only one chance tonight

Only, one chance, tonight

Yeah they turn to me and say

The sky’s a limit and we’re not dead

So let’s go crazy tonight is day

Cos baby tonight were gonna live this away

So turn on the lights yeah we’re ready tonight yeah we’re not scared to fight

Cos we’ve got one life yeah we’re ready to party and we’re feeling alive

Try and stop us make it happen cos we’re running wild

The city is dreaming our body is screaming only one chance tonight (x2)

Stars in our eyes

Under, this ordinary moonlight

Our skeleton shaking

This life were making

This world is mine

This world is mine

 

So turn on the lights yeah we’re ready tonight yeah we’re not scared to fight

Cos we’ve got one life yeah we’re ready to party and we’re feeling alive

Try and stop us make it happen cos we’re running wild

The city is dreaming our body is screaming only one chance tonight (x3)

 

So, are you alive?

Pitch Idea

The lyrics to the song we have chosen to make a music video for a shown above. The basic plot of this song is being sung from the point of view Ben, the artist we have chosen to make a music video for, he is singing about growing up and being a teenage who is going through a phase in his life where he is finding himself along with all of his friends. This has made us want to base our video at a party as it will link well with the lyrics and we will be able to display many sections of the lyrics with the visuals in our video. We have also decided to film our video at night a he mentions the time of day being 'tonight' multiple times. Due to the song be very slow and instrumental throughout we are considering putting any shot that contains Ben in black and white, and also making some shots of people at the party in slow motion so it fits with the tempo and rhythm of the song. We also want the themes of the video to juxtapose each other at many points, we are going to make Ben an emotionally struggling character in the video, while everyone else in the video is in normal or happy moods, showing how he is struggling with his emotions and this part in his life.

Lyric Analysis and Their Importance

Lyrics of a song are very important with regards to a music video because most of the time, when a music video is made, it contains a narrative which is the root and main theme in the video. The lyrics of a video are usually the inspiration for what happens in the video and most of the time references to the lyrics are made throughout.

 

If we look at Goodwin's Theory of Music Videos, we can see that many of his points include the crossing over and inclusion of lyrics and visuals or the lyrics and the narrative. In some cases the lyrics of the video may be references through the use of characters moving, dancing or acting, however sometimes they may be referenced by having the actual object mentioned in the lyrics present in the video, or by having the lyrics come up on screen using a font.

 

The main importance that lyrics have with regards to a music video is the fact that without lyrics, lip syncing wouldn't be possible, and lip syncing is the most recognised and used feature of a music video, it is extremely rare and risky for an artist to not put lip syncing in their video.

'A little gambling is fun when you're with me' - is sung when the artist is holding up playing cards and playing poker.

 

'Baby, you're a firework' - is sung while the artist has fireworks shooting out of her chest.

 

 This analysis will help me when it comes to planning and making my music video as it has shown me how the lyrics of a song can influence the narrative and images seen in the final music video. This analysis has given me new ideas for what I potentially want to feature in my final video, allowing me to be more creative in the planning stage of my video.