Plan B - Writing's On The Wall
Genre - The genre of the music featured in this music video is alternative/rap however the genre of the music video is drama. The music video has some very typical narratives considering the genre, it has very strong narratives of Love and Heartbreak which are typical of the genre Drama. When you learn the genre is Drama so expect to see things such as performance from the artist in the video which is featured, along with links to the lyrics, also featured. However you also wouldn't expect to see so of the events which feature in the storyline.
Narrative - the storyline of this video features a male and a female going through a rough patch in their relationship because of the males carer and life style. The main theme of the video is that of the 1970's, the style of the housing and clothing in the video indicate this. The video has a recognisable structure in terms of Todrov's 5 stages, this video features equilibrium, destruction and recognition, meaning that the video ends when the characters in the video acknowledge the issue. The only main recognisable characters in this video are the male who is the protagonist and the female who is the antagonist.
Representation - a recognisable type of representation which is evident in this video is that of gender, initially you see both males and females being represented stereotypically because the female is at home make dinner for the man and doing housework, where as the male in the video is out enjoying night life and partying, both of these actions show actions stereotypical to that gender. This video makes the male look in the wrong and like the bad guy, whereas it constructs the female to look like the victim, this is very stereotypical of music videos, if the artist is male they tend to be made to look like the hero or the most important.
Visual Codes - The setting of the video helps the viewer understand how the two main characters in the video are being constructed to fit stereotypes. The women in the video is seen in the kitchen and around the house, doing various different jobs, mainly for the males benefit and getting the house ready for his return, this is seen to be very stereotypical of females. The male is seen in a nightclub/concert environment which could be seen as a dangerous environment for someone who is in a relationship with someone. Also nearer the end of the video the male is seen with another female in the back of a taxi, the windows are steamy, this could have connotations of sex and romance. The female is seen wearing and surrounded by bright, bold colours, this puts her in a positive light, whoever the male is seen in dark, dull colours making him seen negative and bad. The video features some written iconographic, you discover the males stage name which is 'Strickland Banks', this may mean something to the viewer so they can link this character to the artist of previous videos, also it says 'Sold Out' next to his name implying that he is popular.
Technical Codes - Effective camera angles are used in this video to help the viewer understand how the characters are feeling, there is a large amount of close ups on the male performance showing how he is feeling and also because the record label typically require this of a video, there are multiple close ups of the food the female is preparing to help back up the stereotypes she fits into. Also during the phone call between the male and the female there is a high angle shot on the female showing how she is a in a vulnerable position. The editing in this music video is fast pace, this could reflect confusion in the characters, another thing which could reflect confusion is the fact that the camera cuts off pieces of the females face and is peering from behind cupboards and other pieces of furniture.
Audience - The target audience of the this video is mainly people who are 18+ purely because the narratives of the video are about relationships and people who are over that age will be able to relate to it, also because of the setting of the video, in a nightclub, people overt the age of 18 would be able to relate and understand that setting. The main demographics which this video would appeal to are E and D, which are blue collar works, the unemployed and students.
Why? - I did this textual analysis as it will help me when I come to making my video, it will aid me in planning out my music video as it will give me an insite into conventions which are used in music videos, specifically ones that are made by an english artist.
Representation - a recognisable type of representation which is evident in this video is that of gender, initially you see both males and females being represented stereotypically because the female is at home make dinner for the man and doing housework, where as the male in the video is out enjoying night life and partying, both of these actions show actions stereotypical to that gender. This video makes the male look in the wrong and like the bad guy, whereas it constructs the female to look like the victim, this is very stereotypical of music videos, if the artist is male they tend to be made to look like the hero or the most important.
Visual Codes - The setting of the video helps the viewer understand how the two main characters in the video are being constructed to fit stereotypes. The women in the video is seen in the kitchen and around the house, doing various different jobs, mainly for the males benefit and getting the house ready for his return, this is seen to be very stereotypical of females. The male is seen in a nightclub/concert environment which could be seen as a dangerous environment for someone who is in a relationship with someone. Also nearer the end of the video the male is seen with another female in the back of a taxi, the windows are steamy, this could have connotations of sex and romance. The female is seen wearing and surrounded by bright, bold colours, this puts her in a positive light, whoever the male is seen in dark, dull colours making him seen negative and bad. The video features some written iconographic, you discover the males stage name which is 'Strickland Banks', this may mean something to the viewer so they can link this character to the artist of previous videos, also it says 'Sold Out' next to his name implying that he is popular. Technical Codes - Effective camera angles are used in this video to help the viewer understand how the characters are feeling, there is a large amount of close ups on the male performance showing how he is feeling and also because the record label typically require this of a video, there are multiple close ups of the food the female is preparing to help back up the stereotypes she fits into. Also during the phone call between the male and the female there is a high angle shot on the female showing how she is a in a vulnerable position. The editing in this music video is fast pace, this could reflect confusion in the characters, another thing which could reflect confusion is the fact that the camera cuts off pieces of the females face and is peering from behind cupboards and other pieces of furniture.
Audience - The target audience of the this video is mainly people who are 18+ purely because the narratives of the video are about relationships and people who are over that age will be able to relate to it, also because of the setting of the video, in a nightclub, people overt the age of 18 would be able to relate and understand that setting. The main demographics which this video would appeal to are E and D, which are blue collar works, the unemployed and students.
Why? - I did this textual analysis as it will help me when I come to making my video, it will aid me in planning out my music video as it will give me an insite into conventions which are used in music videos, specifically ones that are made by an english artist.
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