Textual Analysis - Nirvana

Nirvana - Smells Like Teen Spirit 

Genre - the genre of this video for Nirvanas song 'Smells Like Teen Spirit' is Drama/Performance , and the genre of the band and the song is Rock. The genre of the music makes the audience expect a performance type video, however because it is mainly all performance, it can shock the viewer as they may have expected a stronger narrative or some acting.

Narrative - The narrative of this video is very loose, there is no obvious narrative or storyline, the audience are made to understand that the video is set in a high school due to the fact there are young adults and cheerleaders. The video is mainly a performance set in a high school due to the genre, so the narrative isnt the main focus in this video.

Representation - there are some mild traces of represenation in this video. The representation of gender is shown at the start when we see the females in the video 'cheering on' the men in the video, this could be seen as showing  that men  are more powerful than women. Also the band and specifically the main lead singer of the bad Kurt Cobain is constructed as being someone who lives a hectic almost broken life as he is seen in normal clothing in a desolate environment.

Visual Codes - The video is set in a school gym, this could be because the band members or lead singer have profound memories from when they were at school, however it could also be the chosen setting because the word 'teen' is used in the title. A very dull orange colour is used through out the video along with a smoke effect, this gives the video a very mysterious mood. 

Technical Codes - initially a lot of long shots are used to help establish the setting of the video, also the camera focuses a lot of the band members to begin with, this is because the record company require the artist to be featured a great deal. Pans and sweeping shots are used near the end to help the viewer get a better feel and understanding of what is happening in the scene in the video, also the male gaze theory is present near the end when the camera focuses on the cheer leaders. 

Audience - the audience this type of music and video would be aimed at is mainly the 16+ market purely because the song and the band sing about things that probably wouldn't be understood by anyone younger than that age, and also because most people over that age would be able to relate to the setting and the situation of being in a concert like environment.