Features Of A Magazine Advert

Digipak Plan 2

 

I have done a second plan for a digipak which will give me and my group ideas when we come to making our actual digipak, I created this one in Photoshop so it looks more professional than the last one I made, I have focused more on the pictures featured on the outside as they now fit with the themes that the album and the song have about the night. I have also thought more about the positioning and how easy it is to read the track names. I have also picked a better font for the artist name and the album title as they are much easier to read than my last design.

Digipak Plan 1

 

This is a design I have created to give me and my group some ideas on what we want our Digipak to look like, I have taken inspiration from other artists I have looked at as many of them have chosen to use Black and White or Grayscale colour themes. I have placed a picture of out artist on the front, his name and title of the album and then on the two folding side panels of the pack put the names of the 6 tracks that would be on the album. 

Analysis Of Digipak By Artist In Chosen Genre

The XX - Self Titled

 

Font -  The only font visible on the outside of this Digipak is the one which is used for the 'X' which is seen on two panels on the outside, this is a very plain font and is very effective in drawing attention to the pack. If I saw this Digipak on a self in a shop I would be immediately drawn to it because it is eye catching due to its simplicity, some bands wouldn't make a Digipak this simple, but I personally think it is very effective and enticing, I would considering a simple design for my groups Digipak, similar to this.

 

Colour - This Digipak is completely Black and White, which also adds to the simplicity of the pack, put also aids in catching the eye of the potential audience. The combination of any other two colours wouldn't have been as effective as the use of the two colours shown here and Black and White are complete opposites.

 

Packaging - There are 2 CD holders in this Digipak, both of which are seen to be made of plastic and are the design which is used for most Digipak insides. The 'X's which are seen on the outside of the packing haven't been simply printed on, they are actually created by using two layers of different coloured card, on of which has an 'X' cut out of it, they are then layered over each other to create a much more stylish and crisp Digipak.

 

I would certainly consider some of the featured and themes which have been used in this Digipak created by 'The XX' as they create music similar to Ben, our chosen artist, and because they have managed to create a very simple Digipak, but also make it look very stylish. However when creating out Digipak we are considering featuring more words on the back in the form of a track list and also some pictures of possible the artist on the front panels.

Pitch Idea Based On Lyrics

Lights - Ben Pavitt

Running fast, fast for a life

Taking our moments and living right

Cos we saw freedom it had no pride

Tonight we’re gonna survive

So turn on the lights yeah we’re ready tonight yeah we’re not scared to fight

Cos we’ve got one life yeah we’re ready to party and we’re feeling alive

Try and stop us make it happen cos we’re running wild

The city is dreaming our body is screaming only one chance tonight

Only, one chance, tonight

Yeah they turn to me and say

The sky’s a limit and we’re not dead

So let’s go crazy tonight is day

Cos baby tonight were gonna live this away

So turn on the lights yeah we’re ready tonight yeah we’re not scared to fight

Cos we’ve got one life yeah we’re ready to party and we’re feeling alive

Try and stop us make it happen cos we’re running wild

The city is dreaming our body is screaming only one chance tonight (x2)

Stars in our eyes

Under, this ordinary moonlight

Our skeleton shaking

This life were making

This world is mine

This world is mine

 

So turn on the lights yeah we’re ready tonight yeah we’re not scared to fight

Cos we’ve got one life yeah we’re ready to party and we’re feeling alive

Try and stop us make it happen cos we’re running wild

The city is dreaming our body is screaming only one chance tonight (x3)

 

So, are you alive?

Pitch Idea

The lyrics to the song we have chosen to make a music video for a shown above. The basic plot of this song is being sung from the point of view Ben, the artist we have chosen to make a music video for, he is singing about growing up and being a teenage who is going through a phase in his life where he is finding himself along with all of his friends. This has made us want to base our video at a party as it will link well with the lyrics and we will be able to display many sections of the lyrics with the visuals in our video. We have also decided to film our video at night a he mentions the time of day being 'tonight' multiple times. Due to the song be very slow and instrumental throughout we are considering putting any shot that contains Ben in black and white, and also making some shots of people at the party in slow motion so it fits with the tempo and rhythm of the song. We also want the themes of the video to juxtapose each other at many points, we are going to make Ben an emotionally struggling character in the video, while everyone else in the video is in normal or happy moods, showing how he is struggling with his emotions and this part in his life.

Lyric Analysis and Their Importance

Lyrics of a song are very important with regards to a music video because most of the time, when a music video is made, it contains a narrative which is the root and main theme in the video. The lyrics of a video are usually the inspiration for what happens in the video and most of the time references to the lyrics are made throughout.

 

If we look at Goodwin's Theory of Music Videos, we can see that many of his points include the crossing over and inclusion of lyrics and visuals or the lyrics and the narrative. In some cases the lyrics of the video may be references through the use of characters moving, dancing or acting, however sometimes they may be referenced by having the actual object mentioned in the lyrics present in the video, or by having the lyrics come up on screen using a font.

 

The main importance that lyrics have with regards to a music video is the fact that without lyrics, lip syncing wouldn't be possible, and lip syncing is the most recognised and used feature of a music video, it is extremely rare and risky for an artist to not put lip syncing in their video.

'A little gambling is fun when you're with me' - is sung when the artist is holding up playing cards and playing poker.

 

'Baby, you're a firework' - is sung while the artist has fireworks shooting out of her chest.

 

 This analysis will help me when it comes to planning and making my music video as it has shown me how the lyrics of a song can influence the narrative and images seen in the final music video. This analysis has given me new ideas for what I potentially want to feature in my final video, allowing me to be more creative in the planning stage of my video.

Magazine Advert Analysis - Mumford and Sons

Mumford and Sons - Sigh No More



 Font - This magazine advert contains the same font throughout the advert, which creates a sense of continuity and style throughout, the font is a very classic font however it also fits in with the rustic and classic theme that the band upholds. The largest piece of writing on the advert is a name of the band, which will aid in initially grabbing and drawing in the audiences attention. The second largest is the title of the album which is also important when involving the audience and gaining their attention. The remaining words are a quote from another magazine which helps sell the bend and the album, and songs which are featured on the album.

 

Colour - This advert uses colour in a similar way to most bands. It uses a dark coloured background with light coloured writing to create a contrast of colour which stands out and draws attention to the poster. There are also 4 pictures which show each member of the band, the colour and contrast of these pictures is similar to the rest of the poster making it look very professional and stylish once again.

 

Images - There is only 4 images shown in this advert, they are all similar and show the band members. The images shown are very vintage looking but because they are central to the poster, there is a large amount of attention on them, also each band member is shown holding or playing the instrument which they would play when in the band, this also helps to inform the audience of what the band do and will maybe help create more interest in the band. The images in the advert as square and have markings in the corner, this suggests that they are polaroid pictures which they gone out and taken themselves, this gives the audience the idea that they are very edgy and rustic as instead of having a professional photo shoot in a studio they have decided to go out and take the pictures themselves of out in the environment, this also makes suggestions to the audience about what their music is like.