Thursday 27 June 2013

Real Media Texts - Comparison of Music Videos

One of the first things me and my group noticed about the 3 music videos I looked at in the previous post is the link between the genre of the music in the video and the number of shots used in the video. In the first Video 'Still Into You' almost 200 shots are used in the 3:41 of the video, this is because the song is an upbeat pop song, so the amount of shots may have something to do with the tempo or mood of the song. However in the second video for 'I Was A Fool' just over 100 shots are used in 3:31, this is because this song is an alternative/pop song, also the tempo of the song is a lot slower than the first, this means that not as many shots are used. The Third song I look at has a considerably shorter video overall at 2:44 and also only uses 71 shots. The length of this video is obviously dictated by the length of the song, but the fact it is an alternative/indie song means that the song is most likely going to be made by a band that has a lot less budget to work with as apposed to a band that makes a pop song, This is most likely the reason that there are less shots used.
Another point me and my group found when discussing the videos I looked at was the amount of locations used in each video. In 'Still Into You' almost 10 different locations were used in and around the house that they were filming in, this is mainly because the band has the budget to decorate and use multiple rooms in the house, garden and also the hall where the ballet is performed. In the video for 'I Was A Fool' although the video is set in one location, multiple parts of the location are used like in the first video, about 5/6 different places in the house it was shot at are used in this video. The last video for 'Diane Young' only uses about 2 locations, the majority of the video is shot around the table in the dinning room, and then there is one other shot in a dark room, this is most likely down to the fact the band is alternative/indie and can't afford to use multiple locations for their videos.

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