Queen of the Stone Age - Like Clockwork Advert
Initially when you see this advertisement you are stricken by the bold colour red that is used in the background which contrasts a lot with the colour black that the two figures are wearing.
The font used in the advertisement is the same throughout , however despite being quite thin, it is coloured effectively against the background, meaning the words stand out, especially the 'OUT NOW' which is white on black, a combination that works very well. Also the bands name is bolder than the title of the album, showing how making sure the readers know who the band are is more important than them knowing the album name. This advert is very basic and doesn't contain any actual images, just a sketchy cartoon picture of two figures, however because of the colouring it makes the advert very interesting and draws the reader in. Also the slight use of the colour blue helps the advert to stand out more. The words which you are most drawn to on the page is 'OUT NOT' due to the fact it is contrasted well with the black and also because it is central and bold, it the most important thing the advert has to get across to the reader.
Why? Analysing this magazine advert will help me in many ways when it comes to making my digipack, firstly iw will aid me when planning what to include in my magazine advert such as wording and colour, it will also help me as it gives me an insite into what attracts people to the advert, for example wether you need the bands name or the album title on the album, and how much of the page does it need to take up.
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