Other Students Music Video

Music Video 'Rivers Kankouran'

Genre - The genre of the band and the song that is being played over the video is alternative pop, however the genre of the video which has been created is in my opinion a drama/romance video. As it features a very serious storyline about love and a couple.

Narrative - The storyline of the video shows a couple when they were together and also currently when they are both separated and dealing with the fact they are no longer together. The themes in this video are ones of Love and Heartbreak, these themes are very typical of music videos as most songs are written about these themes. TODOROV's 5 stages is not shown in this video due to the discontinuous editing used. The recognisable character in this video are that of a female and a male, these are the main characters in the video and are typical of this type of theme. The lyrics relate to what is shown in the video a lot, the title of the song is 'Rivers' and rivers, water and other things along these lines are shown throughout the video. 

Representation - There are no obviously issue shown using representation in this video, however both genders of male and female are represented, one stereotypically and the other not so much. The female gender is shown to be stereotypical as the female character is seen to be very upset and dealing with the heartbreak very badly. However, men do experience heartbreak, but are seen to hide their true feeling to look more manly, however the male in this video is seen to be visibly upset and having trouble dealing with it also, this is not stereotypical. 

Visual Codes - The video is set near a river, on a beach and in and around a very coastal area, this is effective as it links in with the lyrics and overall theme of the song. The beach is seen to be a place where people go to get peace and be reflective, which is what is happening with both the characters in this video. The colours used in this video are very effective and show the audience a lot about the feelings of the characters in the video. When you see footage of the couple when they are in a relationship, the footage is very bright and has very high contrast, however when you see footage of the two character on their own the footage is very dull and colourless, both of these effects connote that the couple are happier together.

Technical  Codes - The camera angles used in this video help the audience understand how the characters are feeling, the close ups at the beginning of the video show the audience that the couple were very close and romantic, as the close ups are from when they where together and show the male giving the female a necklace. There are many close ups used throughout to show the audience what is happening and how it effectives the character. However few High or Low angle shots are used, the editing is very fast pace at points which shows how the heartbreak the character are going through it very whirlwind and painful. The editing is very effective in this video which makes up for the lack of different camera angles. 

Audience - The audience which would watch this audience would probably be mainly female, however some males may find it appealing due to the fact there lead role is equal between the male and the female. However the age that this video would appeal to is most likely 16+ because it had mature themes of love and romance which only people of that age are likely to relate to or understand. 

What worked - I think the editing of this video worked really well as it showed the audience very clearly what was going on in the video and also helped convey the feelings of the two character well, you know that, despite the video showing clips from the past and current time, that the couple are no longer together and that the old clips are used to show what they used to have, putting more empathises on the fact they no longer have it. 

What didn't work - I think there couple have been a few more type of camera angle, and also some written iconography could have been used to add to the quality of the final video. Apart from that I thought this video was of very good quality.